INITIATE THE CHANGE
We're not about run-of-the-mill challenges or quick-fix fads filled with exaggerated promises.
The Initiation is your comprehensive six-week group program designed to help you build a solid foundation to truly change your life and achieve long-term success.
Each week you will be learning how to bring together the key pillars - training, cardio, nutrition, and habits - to solidify a routine that enables you to mesh fitness with your life.
Once you are inside, you will be able to choose between four different training paths. These paths have been carved out to cater to your specific experience level and goals.
(And don’t worry if you’re not sure which path is best for you - our Iron Society coaches will guide you every step of the way!)
The Initiation will challenge you to six weeks of committing to yourself, your goals, and your future.
If you're ready to elevate yourself to the next level, it's time to get Initiated into the Iron Society.
WE BEGIN ON
TBA
WHAT'S INCLUDED
SIX WEEK GROUP PROGRAM
The Initiation will challenge you to six weeks of committing to yourself - in a way that sets you up for long-term success. It's time to build the foundation for your future self.
PROGRESS TRACKING
Easily track your progress with personal exercise logs, body stats, progress photos, steps, nutrition, activity data, and more - all in your Iron Society app.
PICK YOUR TRAINING PATH
Choose between four different training plan options - Flex, Bold, Built or Strong! Designed specifically for your experience level and your goals.
HABIT CHALLENGES
We take a comprehensive approach to health and fitness - which means we'll be laying the foundation for healthy habits during each week of The Initiation.
PICK YOUR CARDIO PATH
You will have access to two individual six-week cardio programs that are goal-specific and mesh seamlessly with your training plan.
COACHING + SUPPORT
Your Iron Society coach will be in your corner to support you every step of the way. We're here to take away the guesswork so you can focus on achieving your goals.
NUTRITION EDUCATION
We'll be going over the key nutrition knowledge you need to make smart food choices that work with your body and your lifestyle. No fads. No extremes.
IN-APP GROUP FORUM
You will be part of our exclusive in-app Initiation group (no Facebook needed!) where you can share your wins and struggles with others on the same path.
WANT IT PERSONALIZED?
Personal macro goals, cardio plan, and check-ins with your Iron Society coach? We've got you.
Take your Initiation to the next level with our Curated Package - giving you an even more in-depth approach paired with extra accountability and support.
Personal macro goals, cardio plan, and check-ins with your Iron Society coach? We've got you.
Take your Initiation to the next level with our Early Enrollment bonuses! Once the Early Enrollment period ends, these features will only be available as an additional $75 add-on.
$LIMITED TIME OFFER
EARLY ENROLLMENT
Sign up during the early enrollment period and receive $250 worth of bonuses included with your Initiation Program!
EARLY ENROLLMENT ENDS @ MIDNIGHT EST ON:
TBA
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$75 VALUE
PERSONAL MACRO GOALS
Nutrition assessment based on your current needs and history, with starting macro goals to help you meet your goals.
$50 VALUE
CUSTOMIZED CARDIO PLAN
We'll customize your six-week cardio plan so that it's tailored specifically for your individual goals and lifestyle.
$50 VALUE
BONUS ADD-ON WORKOUTS
Access to an extra On-Demand Workout Collection containing bonus Ab Circuits, Mobility Sessions, and Activation Drills.
$75 VALUE
CHECK-INS W/ FEEDBACK
Receive extra support and guidance throughout The Initiation through bi-weekly check-ins with your personal Iron Society coach.
THE INITIATION
CURATED
Upgrade your enrollment to the "Curated Package" and receive $250 worth of features added onto your Initiation Program!
$75 VALUE
PERSONAL MACRO GOALS
Nutrition assessment based on your current needs and history, with starting macro goals to help you meet your goals.
$50 VALUE
CUSTOMIZED CARDIO PLAN
We'll customize your six-week cardio plan so that it's tailored specifically for your individual goals and lifestyle.
$50 VALUE
BONUS ADD-ON WORKOUTS
Access to an extra On-Demand Workout Collection containing bonus Ab Circuits, Mobility Sessions, and Activation Drills.
$75 VALUE
CHECK-INS W/ FEEDBACK
Receive extra support and guidance throughout The Initiation through bi-weekly check-ins with your personal Iron Society coach.
CLAIM YOUR BONUSES
EARLY ENROLLMENT ENDS @ MIDNIGHT EST ON:
TBA
LIMITED TIME EARLY ENROLLMENT PRICE
The Initiation - Early Enrollment
75
BEGINS JANUARY 22, 2024
Valid for 6 weeks
Six-Week Group Program
Four Training Path Options
Nutrition Education
Progress Tracking
Habit Challenges
In-App Group Forum
BONUS: Personal Macro Goals
BONUS: Customized Cardio Plan
BONUS: Add-on Workout Collection
BONUS: Check-ins w/ Coaching
$150
$75
CLAIM YOUR SPOT
Select your program option: The Initiation or The Initiation - Curated
(Note that you will get to select your desired training path once the program starts.)
The Initiation
75
Group Program
Valid for 6 weeks
Six-Week Group Program
Four Training Path Options
Cardio Programs
Nutrition Education
Progress Tracking
Habit Challenges
Coaching + Support
In-App Group Forum
$325 VALUE
The Initiation - Curated
150
Group Program + Macros + Check-ins
Valid for 6 weeks
Six-Week Group Program
Four Training Path Options
Cardio Program
Nutrition Education
Progress Tracking
Habit Challenges
Coaching + Support
In-App Group Forum
PLUS: Personal Macro Goals
PLUS: Customized Cardio Plan
PLUS: Add-on Workout Collection
PLUS: Check-ins w/ Coaching
CHOOSE YOUR PATH
TRAINING OPTIONS
You will be able to choose between four different training plan options, setting you up with workouts that are designed specifically for your experience level and your goals.
(You don't have to decide now! You will get to select your path on Day 1 of the program, and we can help you make your selection once you are enrolled.)
I
FLEX
Workouts designed specifically to challenge you at home with limited equipment and time. This is a 3- or 4-day plan each week, and you will only need long-loop resistance bands and dumbbells!
III
BUILT
Designed for lifters who have been training consistently for at least one year, and are ready to take your workouts and physique to the next level. This is a 5-day plan each week (with the ability to adjust to 4-day), requiring gym access.
II
BOLD
Beginner weightlifting program designed to solidify the fundamentals, and help you feel confident in the gym as you transform your body and mindset. This is a 4-day plan each week, requiring gym access.
IV
STRONG
This "powerbuilding"-focused program takes you through structured strength techniques to unlock your true potential and explode your lifts. This is a 5-day plan each week (with the ability to adjust to 4-day), requiring gym access.